// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-01-28
LIVE
Ending Semantic Drift: The First Unified Business Logic Foundation for AI and BI
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3480
Salesforce, Snowflake, and dbt Labs released the Open Semantic Interchange (OSI) 1.0 standard to decouple business logic from specific tools. 81% of data leaders fear disparate schemas limit AI interoperability, causing "semantic drift" in agent outputs (Salesforce). Tactical implication: Shift to "metrics-as-code" by defining core KPIs centrally in OSI-compliant layers to prevent AI agent hallucinations.
Smart marketers set the rules before AI makes the calls
by MarTech Read time: 4 minutes · Marketing
Score: +1400
AI mimics human intelligence but lacks judgment, risking biased decision-making in automated campaigns. Director of Analytics Mike Ruff (Media+) suggests a hybrid model: use AI for optimization (bidding) and rigid automation for guardrails. Tactical implication: Configure "kill switch" automations that trigger human review if CPA exceeds target by 20% or conversion rates drop below historical baselines.
t₋1 yesterday 2026-01-27
How AI Audience Targeting Is Supercharging SMBs
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights how AI audience targeting is transforming customer connections for small businesses. Targeting: AI enhances precision in reaching the right audience. Automation: Streamlined processes save time and resources. Strategy: Implement AI tools to refine marketing efforts.
You no longer have to choose between insight and impact
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that businesses can achieve both insightful data analysis and impactful marketing outcomes. Strategy: Integrate data-driven insights into marketing strategies. Tools: Utilize advanced analytics platforms for better decision-making. Action: Regularly assess and adapt marketing campaigns based on insights.
5 Google Analytics Reports PPC Marketers Should Actually Use
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal outlines essential Google Analytics reports that enhance PPC marketing effectiveness. Targeting: Focus on user behavior to optimize ad spend. ROI: Measure conversions to justify marketing investments. Action: Regularly review these reports to refine PPC strategies.
t₋2 2 days ago 2026-01-26
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal discusses effective remarketing strategies that can significantly enhance PPC performance. Strategy: leverage first-party data for targeted ads. Testing: create and test multiple remarketing lists. Action: monitor performance metrics to refine campaigns.
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